News 26 Jun. 2019

Curtis Represents Pernod Ricard in Acquisition of Super-Premium Gin Brand Malfy

Curtis represented Pernod Ricard, world’s co-leader in wines and spirits, in its acquisition of super-premium gin brand Malfy. The transaction represents an expansion of Pernod Ricard’s portfolio further into the fast growing super premium and flavoured gins categories. Malfy gin is produced in Italy and sold in over 35 countries worldwide. The transaction was structured as an asset purchase, and the representation included negotiating the asset purchase agreement, as well as conducting and coordinating aspects of due diligence, merger control analysis and contract transfers in over two dozen distribution jurisdictions. The Curtis team included attorneys in New York, Milan, London and Frankfurt.