News 22 Feb. 2012

Curtis Counsels Publicis Groupe on its Acquisition of Mediagong, French Digital Agency

Paris, February 22, 2012 — International law firm Curtis, Mallet-Prevost, Colt & Mosle LLP advised Publicis Groupe on its acquisition of a leading independent French digital agency, Mediagong.

Publicis Groupe is the third largest communications group in the world with a presence in more than 100 countries. Publicis Groupe [Euronext Paris, part of the CAC 40] offers digital and traditional advertising, public affairs and events, media buying and specialized communication. Its major networks include Leo Burnett, MSLGROUP, PHCG (Publicis Healthcare Communications Group), Publicis Worldwide, Rosetta and Saatchi & Saatchi. VivaKi, the Groupe's media and digital accelerator, includes Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia.

Mediagong is the latest digital company acquired by Publicis Groupe. Mediagong, which began in 2002, employs some 50 communications professionals on the conception and development of innovative digital tools and interactive campaigns. Mediagong 's client list is especially strong in the food, beauty and luxury industries, as well as financial services and retail, and includes market leaders Accor hotels, Bel, Crédit Agricole, Danone, Dessange International and Lindt. Mediagong will be aligned with Leo Burnett France, one of the top ten full-service agencies in France.

The Curtis team of attorneys advising Publicis Group was led by partners Carole Degonse and Henri Pieyre de Mandiargues along with associates Diana Hund and Julie Seroka.

Curtis, Mallet-Prevost, Colt & Mosle LLP is a leading international law firm providing a broad range of services to clients around the world. Curtis has more than 300 lawyers and offices in the United States, Europe, Central Asia, the Middle East and Latin America. The firm's international orientation has been a hallmark of its practice for nearly two centuries.

The Curtis Paris office, founded in 1973, advises mid-market companies, investment funds operating in the M&A markets, and other clients on matters dealing with reorganization and restructuring, LBOs, IPOs, venture capital transactions and structuring of management packages. The Curtis Paris office, which has approximately 25 lawyers, focuses on corporate, banking and finance, mergers and acquisitions (M&A), joint ventures, project finance, tax, litigation and international arbitration.

For more information about Curtis, please visit or follow Curtis on Twitter ( and

Related Experience