Event 14 Oct. 2022
Curtis Provides Capacity Training to the Government of Uganda
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Event 21 Sep. 2022
Kalidou Gadio Speaks at AIEN 2022 International Energy Summit
News 15 May. 2023
Curtis represents e-commerce retailer in its fight to recover monies withheld by PayPal, the global payment giant
News 16 Dec. 2022
Curtis Trade Team is top ranked in Chambers Asia-Pacific 2023
Event 08 May. 2023
Partner Irene Petrelli to Participate in ICC YAAF Event
News 02 May. 2023
Curtis Italy with DeA Capital in the Acquisition of Magic S.r.l
Event 23 May. 2023
Partners Luciana Ricart and Fernando Tupa Will Teach a Workshop on Hearings in Investment Arbitration for Arbanza School of Arbitration’s Online Program
Publications 23 Feb. 2023
Fernando Tupa Publishes Book on Forum-Specific Consent to International Arbitration in Investment Agreements
Event 03 May. 2023
Dr. Borzu Sabahi to Speak at ICSID-ADGM Joint Conference: Investment Protection and Armed Conflict
News 27 Sep. 2022
Curtis Boosts Riyadh Office with New Corporate Partner Stuart Davies
News 25 May. 2023
Curtis Files SCOTUS Amicus Brief for Distinguished Law Professors in First Amendment Retaliatory Arrest Case
News 06 Mar. 2023
Russia Sanctions at the First Anniversary: An Overview of Current Sanctions in the US, UK, and EU and How Global Companies Can Navigate Evolving and Conflicting Sanctions Regimes
Client Alert 30 Aug. 2022
The EU Adopts the “Maintenance and Alignment” Sanctions Package
Client Alert 24 Jun. 2021
Update on Virtual Notarization (Executive Order 202.7) During the COVID-19 (Coronavirus) Pandemic (Updated: June 24, 2021) — U.S. Insight
Update on Virtual Witnessing (New York Executive Order 202.14) During The COVID-19 (Coronavirus) Pandemic (Updated: June 24, 2021) — U.S. Insight
Intellectual Property
A trade secret is information that has economic value by virtue of not being generally known.
For example, the recipe for Coca Cola is a trade secret that is closely held by the Coca Cola company. Trade secrets are subject to a party’s reasonable efforts to maintain their secrecy. If a party freely discloses information, this information would not be eligible for trade secret protection.
Trade secrets are important because they protect information crucial to a company’s survival and profitability. In other words, trade secrets allow a company to make and sell valuable products that only they know how to make. The accidental or intentional disclosure of a trade secret could cost a company its trade secrets. A company may use a strategic combination of trade secrets and patents to retain an advantage over its competitors even after the patents expire.
Trade secrets last as long as the secret can be kept. Unlike patents, which typically have a shelf life of twenty years, trade secrets last indefinitely. If the secret is leaked or disclosed to an unauthorized party, the trade secret would likely no longer qualify as a secret.
The leaking of a trade secret could potentially lead to the information becoming public or no longer being protected. Depending on how central the secret is to a company’s operations, the disclosure of a trade secret could threaten the viability or existence of a company. For example, if Coca Cola’s recipe for its soft drink were leaked, it could constitute a blow to its ability to make a profit.
Attorney advertising. The material contained on this page is only a general review of the subjects covered and does not constitute legal advice. No legal or business decision should be based on its contents.
Turner P. Smith
Partner
Eric Stenshoel
Counsel
Intellectual Property Law
Intellectual Property Litigation
Media, Technology and Entertainment Law
Cybersecurity
New York
+1 212 696 6000
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